People love labels. They make us feel safe. They allow us a convenient way to place others into categories so we feel as though we know what we’re dealing with. It’s not that surprising, really–it’s a built-in survival mechanism. If Grok the cavemen didn’t have something in place to help make immediate value judgments, he…

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One of the classic episodes of Seinfeld is when Jerry decides to have a threesome. He gets everything set up, he’s on the brink of going through with it, and at the last minute he backs out. Why? Because he doesn’t want to be “that guy”. He says if he goes through with it, then…

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Every guy that sits in my barber chair for a Beardsmithing is either a veteran beardsman, seasonal beardsman or a newbie to bearding.  Every one of them is looking to me for a beard solution, so I thought it would be fun to make a weekly post about some of the issues bearded guys face and…

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